There’s never been a better time to push platinum.
We know gold is the traditional metal that most of your customers will ask about when discussing wedding bands. We’re not asking you to favour platinum over gold – that’s biting the hand that feeds us. No, we’re just asking you to make it a selling consideration because there are some nice advantages to platinum that your competitors may not be promoting.
To help you and your team we have listed some of the selling points of platinum –
- At the top of the list is reputation…. it’s the Rolls Royce of metals.
- Platinum has the highest density of all the precious metals. This results in a ring that feels heavier and more luxurious.
- Platinum polishes beautifully and is easy to maintain.
- It’s a beautiful white metal that doesn’t require rhodium plating.
- Platinum is hypoallergenic.
- Platinum currently offers great value for your customers.
Dora offers two platinum options:
- Platinum 950 – 95%pure platinum 5% alloys. The traditional metal.
- Platinum 600 – 60% pure platinum 40% alloys. The new kid on the block. PT 600 has many of the advantages as 950 with half the price tag.
Good luck and happy selling!
